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July 17, 2018 2 min read

Recently, after seeing the work we have provided for suppliers in similar industries, WaterCo approached us to produce a new exhibition system for them.

A leader in the industry, WaterCo delivers high quality water treatment pumps and filtration systems, solar pool heating, chemicals and swimming pool and spa accessories at exceptional value to over 40 countries worldwide.

In past displays, WaterCo has been provided with one-off custom backdrops that are incredibly costly. With just a backdrop, this meant that WaterCo would have products placed all over the floor space. This tends to make the stand look cluttered and disjointed, and does not utilise the allowed space to its full potential. When you are paying for a certain amount of floor space at an exhibition, it is vital that you have a smart display that provides maximum ‘bang for buck” as to how it presents in your allocated m2.

The initial brief was clear and concise; WaterCo needed an impressive and very portable solution for the numerous exhibitions they attend. The display needed to be cost effective, reusable, and extremely portable and, above all, it needed to stand out from their competitors.

In our initial consultation, with their display needs marketing model in mind, we advised that our Portable Modular Exhibition System would be the perfect solution. With previous experiences in mind, WaterCo were sceptical that one system could achieve the end result they required.

Always looking to ‘wow’ our customers, it was important that we presented the total package to WaterCo and show them that Portable Creations can 100% deliver on our client’s needs. In our final meeting, we presented WaterCo with a full design proposal, including concept renderings to show a true representation of the end result.

Upon reviewing our Portable Modular Exhibition System, WaterCo were thrilled with the package and we provided them a complete solution including:

  • Custom Shaped Waveline units that pack and dismantle easily; in the same way as a simple 3000mm Standard Waveline media wall functions.
  • A portable solution: the entire stand will pack into 3 Transit cases and can be transported in the rear of a standard station wagon.
  • A strong system: the display is strong enough to support large LED Screens and the LED lights supplied by Portable Creations.
  • A statement backdrop; creating a standout backdrop without being overbearing or over shadowing the products.


As a true testament to the quality of our systems, WaterCo were awarded the 2017 Award for Best Stand at the SPLASH! Pool & Spa Trade Show!

WaterCo exhibit each year at SPLASH!, but this is the first year that they have won an award for their stand! With 122 exhibitors at the trade show, it really goes to show that Portable Creations are the leader in Exhibition and Display Solutions!

“WaterCo was looking for a new exhibition stand, Andrew Harris approached us. He listened carefully to what we wanted and delivered a fantastic looking stand, which exceeded our expectations.”

Bryan Goh
Group Marketing Director

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